Any business in today’s world that doesn’t have an internet marketing strategy is missing out on a huge audience segment because most people today can be found online. As a matter of fact, a company without a good SEO strategy can actually be likened to an airplane that is flying blind.
Gone are the days when brands had to struggle to reach out to audiences through expensive mass communication channels. Today, thanks to the internet, it’s possible to reach audiences cheaply with just a few key strokes.
We therefore look at the 3 main benefits of internet marketing below.
It’s a very affordable way to get to customers
When compared to previous mass media channels that were used to access audiences, internet marketing is very affordable. Using radio, TV or newspapers to get to audiences was very expensive and still didn’t guarantee you success. Today however, with the internet you can specifically target the audience segment you want and spend less than a fraction of the cost of mass media channels.
It has a wider reach
Over 90 percent of the population in most urban areas has access to the internet and this translates to billions of people. The fact that a significant number of them access the internet through their mobile devices it means you can easily reach these people with just a few key strokes. This gives you wider reach than any other channel.
It’s more interactive
The key to successfully being able to engage your customers is through having open lines of feedback and the internet offers this in spades. This is why internet marketing is more preferred because it enables you interact more with your customers therefore build better relationships with them hence enhancing their loyalty to your brand.
With such benefits it’s no surprise why companies are investing more and more in internet marketing and SEO as they work to position themselves in the online space. If you don’t have an internet marketing strategy for your brand, you had better start working on one.